ADVERTISING/below the line
BTL, below the line.
[ bɪˈləʊ ðə laɪn ] We call below-the-line all the forms of communication addressed to a particolar target according to her needs.
- Public relations and press office
- Content marketing
Stailfab’s work always starts with a global view that guarantees consistent integrated communication, where above and below the line unite with web communication in the new concept of through the line.