STRATEGY/Copy strategy
Copy strategy and successful advertising campaigns.
[ ˈkɒpi ˈstrætədʒi ] A copy strategy is an operational model to define the strategic choices of an ad campaign in five points.
- Consumer’s benefit
- Reason why
- Supporting evidence
- Tone of voice
- Target
Stailfab founds every action on strategic vision, essential to lead creativity to the most effective results and draw the target's attention achieving involvement.